Designs unveiled for the “Greenville Gateway” entertainment district

This entertainment district could take over the old Greenville Memorial Auditorium site near Bon Secours Wellness Arena.


A pedestrian bridge could lead to The Well. | Rendering by Johnston Design Group

Picture this. Your favorite artist is coming to Bon Secours Wellness Arena on a Saturday night, so you plan to dine with friends, enjoy the concert, and go for a nightcap after the show.

That experience could become a reality with a new entertainment district proposed for the “Greenville Gateway” — a site with a history for fizzling projects since the Greenville Memorial Auditorium was demolished in 1997.

Located at North Church and East North Streets as you first enter downtown Greenville from I-385, the designs feature:

  • Two towers (one 16-story and one seven-story)
  • 294 apartments
  • 8,000 sqft of restaurant and retail space
  • Creative studios
  • A 300+ car parking garage

It’s what plans show between the two towers that sets this development apart:

  • A public plaza and courtyard
  • A pedestrian bridge connecting the development to The Well

Miami-based NR Investments, which helped develop Miami’s Arts + Entertainment District, says it fell in love with Greenville when visiting and told WYFF 4, it hopes this project is “a new district that will have its pillar as the arts and as the entertainment.”

“This will be the match that will light the whole area,” Mayor Knox White told WYFF 4. “They came back with a whole new vision of the area; instead of seeing it as a gateway, they saw it as a destination.”

The plans go before Greenville’s Design Review Board on Thursday, April 6. If all goes as planned, the developers hope to break ground by the end this year or early next year.

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